Channel Marketing

Do you need to fast track access to new markets?

If you are just selling direct to your end users you are missing out on a major opportunity to generate revenues. According to IDC, channel sales will account for about half of the $1.1 trillionin information technology sales in 2003.

However, one of the biggest challenges you will face is identifying Channel Partners (Distributors, VAR's,SI's, ISV's, etc) who are qualified to professionally represent your solutions.

Technology Sales Leads understands these challenges and will proactively approach suitable potential Channel Partners and profile all targets so that you get a complete profile of each company including:

  • Markets targeted by the company, and spend per segment
  • Products/services they currently provide
  • Revenue breakdown by product area
  • Number of sales people versus technical staff
  • Current partnerships
  • Current marketing activities
  • Financial information
  • The level of interest the company has in partnering with your company




This provides valuable information to your sales and marketing team and enables them to spend more time and effort on nurturing the suitable channel opportunities rather than searching for suitable partners.

Do you need to enhance your current channel partner's sales pipeline?

Just finding a suitable Channel Partner will not guarantee increased sales.Both parties will need to invest extra resources, time and effort to ensure the relationship is a success. Most relationships fail because either party does not have the bandwidth to implement a systematic approach to generating sales leads that will benefit both parties.

TSL can increase business for both you and your partner through its business partner sales lead generation service. TSL will tailor a campaign to meet you and your partner's specific needs, which can include a host of services such as:

  • contact discovery
  • demand generation
  • lead qualification
  • lead tracking




Not only will the business partner lead generation campaign boost your sales pipeline but it will provide a valuable tracking mechanism which enables you to evaluate the success of your partnerships based on the revenue generated from these sales leads.

TSL has a proven track record in delivering sales lead generation campaigns and will provide your company with a cost effective method of identifying and enhancing new sales channels both across North America and EMEA through its multi lingual team of experienced Business Development Specialists.


Services